1-on-1 Business Coaching for Owners Building It the Hard Way
:No group calls. No courses.
Just you, me, and your business.
Weekly or biweekly calls, plus me in your pocket between calls.
The problem
Starting and growing a business is lonely, messy work. You're the CEO, the janitor, the marketing department, and the customer service line — and most of the decisions you're making, you're making for the first time.
You don't need another course. You don't need a guru with a rented Lamborghini. You need somebody who's actually built real businesses, who's made the mistakes already, and who'll tell you the truth.
That's me. I'm Jayson Wolbert. I've built Empire Lock & Safe from scratch, started Badass Gun Company, and built a 17,000+ member local community network — plus I'm a certified business coach. I run my own businesses, and I don't do theory. Everything I tell you is stuff I've done.
What working with me looks like
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A standing 1-on-1 call — weekly or biweekly, 45 minutes, phone or Zoom. Your business, your agenda, my full attention.
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Text and email access between calls. When something blows up, you don't wait. You reach out.
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Straight talk. I'll celebrate your wins and call out your excuses. That's the deal.
Who this is for
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New startups and owners in the first few messy years
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Young entrepreneurs who want to skip the expensive mistakes
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Blue-collar and trade folks building real businesses with their hands
Who this is NOT for
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People who want a magic button instead of doing the work
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People who want me to run their business for them
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Anybody who's got it all figured out already (respect, but we're not a fit)
How it works
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Book a free 20-minute Business Checkup Call. We talk about where your business is and what's keeping you up at night. Zero pressure.
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If it's a fit, we start. Weekly or biweekly calls, your choice. First thing we do: a real plan for your next 90 days.
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We get to work. Steady calls, honest feedback, real progress.
Founding cohort: The first 10 clients lock in a founding rate for 12 months. After that, standard pricing for everyone else.
The free checkup call — CTA
Ready to talk about your business?
Grab a free 20-minute Business Checkup Call. No pitch, no pressure — just an honest conversation about where you are and where you're trying to go.
use the book now feature below.
FAQ
How much does coaching cost?
Monthly rate, weekly or biweekly calls, text/email between. The first 10 clients get a founding rate locked for 12 months — after that, standard pricing. We'll talk exact numbers on your checkup call.
What happens on the free checkup call?
You tell me where your business is and what's on your mind. I ask questions, give you my honest read, and tell you whether I think working together makes sense. If it's not a fit, I'll say so. Either way you leave with something useful.
How is this different from a business course or group program?
Everything is 1-on-1 and built around YOUR business. No modules, no homework you won't do, no group of strangers. Just direct coaching on your actual problems.
What do I need to prepare for our calls?
Nothing fancy. Show up with what's on your mind and what's not working. Over time we'll build a running plan together — but day one, just bring the truth about where your business stands.
Can I text you between calls?
Yes. That's the point. Business doesn't wait for the next scheduled call, so neither do I.
Do I have to sign a long contract?
No. Month to month. If it's not working for you, we stop. I'd rather earn the renewal every month than lock anybody in.
I've never worked with a coach. Is this weird?
Nope. It's just a conversation with somebody who's been where you're going, on a regular schedule. The weird thing is trying to figure it all out alone.
